Media Assistant – jul 2024 to ago 2024

O campo | marketing agency

• Schedule posts across various social media platforms
• Organic results reporting
• Paid traffic for middle of the funnel campaigns

Junior Marketing Analyst- apr 2023 to jan 2024

Uniqo Urbanismo | urbanism company

• Develop and oversee brand communication strategies: 360º campaigns, online and offline;
• Plan, create, and monitor communication briefs;
• Promote the brand through positioning and identity strategies on social media and the website;
• Develop content, graphic materials, and capture and edit videos for social media and the website;
• Create reports and presentations;
• Maintain relationships with clients, suppliers, and partners for digital positioning guidelines and actions;
• Monitor and control the budget related to the role;
• Organize events and promotional activities;
• Lead, shape, and implement social media strategies across various channels, including TikTok, Facebook, Instagram, LinkedIn, and YouTube;
• Manage social media profiles; Assist other teams with caption production;
• Monitor direct messages and comments on social media to address user queries and direct them to the appropriate team;
• Use data to inform strategy and identify new opportunities;
• Participate in defining and executing strategic marketing and budget planning;
• Work closely with agencies, press offices, and suppliers to ensure activities are carried out on time and according to established deadlines.

Marketing Communication Assistant – may de 2021 – dez de 2021

Escola Modelar Cambaúba  | Educational Institution

• Social Media Content Creation: Captured real-time photography and video to enhance online presence.
• Agency Collaboration: Supported the advertising agency by suggesting content ideas and ensuring alignment with the brand’s strategy.
• Scriptwriting: Developed audiovisual scripts for promotional and educational purposes.
• Website Content Management: Assisted with updating and managing website content to maintain consistency.
• Additional Activities: Contributed to various marketing initiatives to support the school’s communication goals.